Our brands: Countdown, FreshChoice, SuperValue, Woolworths

At Woop they believe busy is good – it means you’re living. But being busy doesn’t have to mean compromising. Especially not on dinner.

Woop brainstorm and create globally inspired recipes. They select and prepare ingredients using the finest local produce, ahead of time. You receive beautiful ingredients and hand-crafted sauces right to your door.

You get your dinner plan sorted, easily. You get the satisfaction of a delicious and beautiful meal – with time to spare. Time for a glass of vino. For a conversation. Or time to just recline.

Easy evenings, delicious dinners, beautiful moments.